It is estimated by the World Health Organization that in developing countries there is a child that goes blind in both eyes once a minute. 60% of children that go blind in both eyes will die within one year. These startling facts and a passion for entrepreneurship lead Adey Jaiyeoba to create IGo. Combining his passion for design and his desire to give back to his local community in Africa, Adey set out with the mission to create opportunity through healthy eyesight for children. And that’s just the first priority of this global citizenship brand. Here are the community-changing priorities of the IGo brand:
- IGo was started first and foremost with the mission to save children’s’ live. This is accomplished by making eye exams and glasses more accessible to children living in Sub-Saharan Africa, who often times do not receive the eye-care they need. By pursuing the “buy one, give one” strategy, IGo provides a free eye exam and/or pair of prescription glasses for every item purchased from their brand. It is Adey’s hope that by educating children about healthy eyesight, they will go on to see brighter futures with more opportunity.
- IGo is committed to creating all sunglasses are from either bamboo or recycled plastic, keeping environmental impact at a minimum. IGo offers affordable, trend-setting products that are created sustainably.
- IGo employs African women to make all of our handbags. Our bag makers are mothers, entrepreneurs and the breadwinners of their families. They are empowered through a source of independent income by IGo sales, helping them to support their families. Our handbags are made for style mavens by style warriors.
- IGo style is affordable. Our look is fresh, fun and casual. Whether purchasing a pair of sunglasses, a statement T-shirt or one of our African-print handbags, our items are on-trend and will look great whether you are wearing them to the office or to the beach.
Join IGo’s mission of giving Sub-Saharan African children the best opportunity for healthy eyesight and positively impacting the world. By doing so, you are joining our mission to “Buy One. Give One. Change-making made simple and fashionable.” After all, an eye for an eye helps the whole world to see.